Yes you heard me! Spanx is unveiling a denim line featuring the same ' suck-you-in' technology as their famous magic knickers. It is the skinny jean that actually makes you skinny.
" The brand Loved by Kim Kardashian and Princess Beatrice, claim to have combined the ease of a legging, the classic look of the jeans and the shaping power of Spanx to create ' revolutionary denim legings that keep you slim and on trend. The full coverage denims have been designed with a wide, slimming waistband and a side zipper for a flat fit, smooth silhouette and comfortable shaping.
The jeans have been created with faux front pockets to make thighs appear slimmer, while carefully-place back pockets have been added to create a more pert looking rear.
Spanx have curated the 91 pounds jeans using Real Lean Denim, which uses dual-core technology that claims to keep its shape wear after wear, helping avoid the dreaded bag and bottom sag or droopy knees. While denim has always had a place in women's wardrobes. it hasn't always fit or flattered the places we want, ' Spanx founder Sara Blakely."