Thursday, October 3, 2013

Jimmy Choo never designed a shoe' says his patner Tamara Mellon

46 year old Tamara Mellon on Today Show has told how her business partner, Jimmy Choo did not design a single shoe for the multi-million dollar brand named after him.
The 46-year-old revealed that she never received a sketch from him during the years they worked together; 'Not one', she clarified.  
She said she was unaware of Mr Choo's lack of design nous when they decided to collaborate. She said that she had to quickly hone her skills and use experience from her fashion writing days to guide her.

Ms Mellon  worked at British Vogue for five years soon after dropping out of school. Ms Mellon said  : 'The original idea was for Jimmy to design the collection and I would run the operations of the business. 
'But it soon became very clear that Jimmy's skill was in making shoes. He’s a cobbler.' Sh e wrote a memior titled ' In my shoes"

"Today, armed with a wealth of business experience, she gearing up for the launch her own namesake label this fall.
The Tamara Mellon line will be carried online at and at stand-alone stores landing in New York, where she is based with her daughter 'Minty', in November and London by 2014.
The line will of course carry shoes, but also will include ready-to-wear clothing and handbags. She calls it 'affordable 
luxury' with a prices ranging from $295 to $4,500."

For the video, go to this link

Culled from

No comments:

Post a Comment